About Me
I'm an accomplished WordPress Developer with over a decade of experience transforming ideas into fully responsive, user-friendly websites. My expertise spans all aspects of web development and content marketing. Having successfully managed and developed over 200 websites, I specialize in theme customization, SEO optimization, and performance enhancement. I'm adept at crafting content strategies that boost user engagement and improve search performance.ā
Core Competencies
Web Development
Proficient in WordPress, HTML, CSS, JavaScript, and various page builders and themes. Experienced with Gravity Forms, Conditional Logic, Yoast SEO, WPEngine Hosting, Unbounce Landing Page Builder, and IDX implementation.
Responsive Theme Customization
Ensure your site looks stunning across all devices with tailored theme enhancements.
SEO & PPC
Deep understanding of Google Ads, Google Analytics, and PPC management, with a solid foundation in web accessibility guidelines (WCAG).
Audio & Visual Editing
Skilled in sound and video editing for web applications, including integration of promotional visuals and web audio components.
Content Strategy
Proven track record in creating strategic content plans aimed at driving user engagement and achieving optimal business results.
Professional Experience
Fourandhalf Inc. Marketing Agency, Hayward, CA Front-End WordPress Web Developer (Apr 2018 ā Present) ā¢ Designed, built, and managed over 200 WordPress websites, achieving average load time improvements of 30%. ā¢ Collaborated directly with clients to understand requirements, define KPIs, and deliver high-converting, responsive websites. ā¢ Developed custom WordPress themes and plugins to enhance user experience and functionality, adhering to best development practices.ā Conversion Designer (Jun 2015 ā Apr 2018) ā¢ Developed conversion-optimized landing pages for a diverse clientele. ā¢ Led training sessions for new hires in PPC onboarding, as well as Google AdWords and Google Analytics. ā¢ Managed advertising campaigns, optimizing conversion rates through data analysis and A/B testing.ā Independent Contractor, Oakland, CA Web Developer & IT Consultant (Feb 2009 ā 2015) ā¢ Delivered quality freelance web development and IT project management services. ā¢ Specialized in WordPress development, website optimization, and plugin integration.
Education
SAE Expression College for Digital Arts, Emeryville, CA Bachelor of Applied Science (B.A.S.) in Sound Engineering ā¢ Awarded Class Salutatorian.
Custom WordPress Design
Craft unique, stunning websites tailored to your brand's vision and goals for online success.
Projects I Worked On
Responsive Websites
Build adaptable websites ensuring seamless user experience across all devices and platforms.
SEO Optimized
I build WordPress websites that are SEO optimized. With focus on improving your site's visibility on search engines, ensuring higher rankings and increased traffic.
See What My Colleagues Are Saying
References
I worked with Nissim at Fourandhalf, Inc over the last 5 years. He has expertise in digital marketing and Landing page design and is an excellent WordPress Developer. He helped build, update and maintain websites for our clients and helped to coordinate hosting of the sites. He has a strong aesthetic sense of how to design clean effective, communicative web pages and very strong work ethic. He also provided support for our computers and was our Google services administrator. He is driven to get things done and strove to complete tasks on time and as efficiently as possible. He is always full of joy and looking for ways to lift up others around him and he is a pleasure to work with and an excellent team member. He works well other people and enjoys both learning and teaching. You will not have a harder working person on your team than Nissim.
- Michael L. -- Former Fourandhalf, Inc. CEO
I had the privilege of working alongside Nissim at Fourandhalf, where his blend of clear, proactive communication and deep webādevelopment expertise ensured every project ran flawlessly. He collaborates well with stakeholders to deliver fully-functional websites that didnāt just meet requirementsāthey consistently surpassed expectations. Nissimās genuine care, technical mastery, and upbeat, canādo attitude make him an invaluable teammate and a trusted partner for any organization.
- Nitu S. -- Former Fourandhalf, Inc. Director of Marketing
Over the course of nearly a decade, Nissim Boozaglo proved to be one of the most reliable, skilled, and supportive teammates Iāve had the honor of working with at Fourandhalf. His dual expertise as a Web Developer and Conversion Designer made him an essential part of our team, especially when it came to WordPress, PHP, and visual web development. Nissim brings a rare blend of technical precision, quick problem-solving, and a calm, upbeat demeanor that makes working with him a true pleasure. No matter the task ā whether itās a complex build, a tight deadline, or a surprise issue ā he approaches everything with a level of care and follow-through that sets him apart. Heās the kind of person you can count on, not just to get the job done, but to make the process smoother for everyone involved. Iām genuinely grateful for all the years of collaboration and would confidently recommend him to any team in need of a top-notch developer and a great human being.
- Brittany J. -- COO, Fourandhalf, Inc
Iāve had the pleasure of working with Nissim and managing him as part of our web development team, and I can confidently say heās a team member I can always count on. Heās a hard worker who consistently goes above and beyond, never hesitating to take on extra responsibility when the team needs it. He asks thoughtful questions when he needs guidance, and heās great at digging into problems and researching solutions on his own. Nissim also brings a great, friendly energy to the team. He gets along effortlessly with colleagues and clients alike. Whether it's jumping in to support a teammate or tackling a tricky technical challenge, he approaches everything with a positive attitude and a collaborative mindset. Any team would be lucky to have him.
- Garrett L. -- Fourandhalf, Inc. Development Project Manager
Nissim is a true professional with his attention to detail, client-facing patience and efficiency. His sharp skills and strong work ethic are a rare, powerful combination.
Dan D. - Business Colleague
Let's Connect
I'm always open to discussing new projects and opportunities. Feel free to reach out via email or phone, or connect with me on LinkedIn.